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We find many companies that are expending resources trying to sell to the wrong markets against competitors who are way stronger than they are in the markets they are trying to sell into and lack of fundamental focus in this area as a result of not understanding their strategic marketing imperatives. We see companies that are selling the wrong products with the wrong people to the wrong customers and with strategic marketing planning work could fundamentally alter the odds and gain a much more solid footing in the markets where they have the best opportunity to compete to win. So strategic marking planning has a place in every company. Often times Cheap New England Patriots Hoodie , business owners look at strategic marketing plans as documents that are put on the shelf and never actually put into practice but, if strategic marketing planning is done as an exercise and periodically updated as a part of your company聮s business planning process, you聮ll have a much better chance of accelerating your company聮s growth, winning in sales, and improving your revenue and profitability.

Let聮s talk about strategic marketing planning and why it聮s so important to companies. Many companies lack a strategic marketing plan that becomes a guiding source for the focus of their business. A lot of business owner聮s view strategic planning Customized New England Patriots Jersey , in general, to be a real boring exercise, but without sound strategic planning a company may be expending resources to try to sell that it wouldn聮t have to with a more focused strategy. Strategic marketing planning has a number of different benefits including being a rallying point for all of your internal employees, for understanding and being on the same page regarding the focus of your business, understanding your market in a lot more detail than your competitors Cheap New England Patriots Jerseys , understanding who your competition is, what their strengths and weaknesses are and how to compete with them and develop competitive strategies. Strategic marking planning also allows a company to define its fundamental focus in terms of target markets, target segments, customers and actual profiling of potential target clients that helps your sales force to be more effective when it comes to selling your products or services. Finally, strategic marketing planning is really the foundation for a successful sales acceleration program.

Strategic marketing planning starts by defining which target markets you company is after and fundamentally requires research into how your markets are segmented and a breakdown of those segments Jake Bailey Patriots Jersey , in terms of priorities for your company. If you聮re like most businesses, you can聮t afford to go after every market segment in your market. What you need to do is you need to focus on those segments that have the best opportunities for your company and align best with your company聮s core strengths and competencies and what makes you different. This is the key to building a sustainable competitive advantage. Many companies engage in what聮s called the red ocean strategy, whereby they focus on selling into markets that are highly competitive, where the water is a color of crimson as a result of all the blood that is being spilled amongst all the competitors fighting for the same valuable customers. Smart companies, on the other hand Hjalte Froholdt Patriots Jersey , focus on what we call the blue ocean strategy, which is finding stretches of water where the competition is less fierce and where the company has a better opportunity to win sales and increase its sales win ratio in relationship to a total number of prospects and deals that it聮s looking at. This is one of the examples of how strategic marketing planning exercises can help a company define those markets that are less competitive and where the company can be more unique.

Strategic marketing planning also focuses, in addition to targeting and segmentation, focuses on target customers and profiling those customers in terms of size, industry focus Yodny Cajuste Patriots Jersey , what their pain is, what needs they have and how those needs align with the company聮s fundamental product offerings and strengths. So, a lot of time needs to be spent in the strategic marketing process really determining what the profiling is of the target customers. In addition, strategic marketing should focus on who the target buyers are inside those prospects in terms of title, in terms of job function Damien Harris Patriots Jersey , in terms of decision making authority, and seek to understand exactly who those different constituents are, who the champions are, who the decision makers are inside that audience. This works in terms of understanding that target audience inside that market ultimately leads to the company聮s ability to develop positioning statements and messaging. It really focuses on the pain and the needs of those specific buyers inside their target companies.

Another important element of strategic marketing planning is doing competitive analysis. If your company doesn聮t have a strong understanding of what the competitive landscape is in its core markets, how can you possibly hope to win? Good competitive analysis means categorizing each of your competitors in your core segments Chase Winovich Patriots Jersey , understanding their strengths and weaknesses and opportunities and threats from those competitors and developing a competitive matrix that lines up those competitors in a table and does a comparison analysis between your company and those competitors that are important, according to product, service, offerings, price Joejuan Williams Patriots Jersey , product features, service capabilities, geographic reach, all of those criteria you would use in order to see how well you stack up against the competition. If you do good competitive analysis, you聮ll have a much stronger understanding of the details of who your competitors are N'Keal Harry Patriots Jersey , how to compete against them and that ( ) . Cheap Authentic Jerseys Cheap NFL Jerseys Cheap Soccer Jerseys Wholesale Cheap NHL Jerseys Wholesale Cheap NFL Jerseys Wholesale Cheap Authentic Jerseys Cheap Replica Jerseys Cheap NFL Jerseys Wholesale Cheap Replica Soccer Jerseys Wholesale Jerseys